Institut d'ethnologie
Université de Strasbourg
Accueil
Vous êtes ici :  Ethnologie   >   Agenda : Conférence "Taiwan and the Globalization of Puer Tea: The Role of the Taste of Aging" par le Professeur Shuenn-Der Yu Institute of Ethnology, Academia Sinica, Taipei, Taiwan

Conférence "Taiwan and the Globalization of Puer Tea: The Role of the Taste of Aging" par le Professeur Shuenn-Der Yu Institute of Ethnology, Academia Sinica, Taipei, Taiwan

Le 20 novembre 2017
De 09h00 à 11h00
Strasbourg, Salle 3204, Le Patio

Entrée Libre et gratuite

 

Abstract/ Résumé:

Puer tea was produced in Yunnan, consumed mainly in Guangdong, Hong Kong, and Tibet, but became a fad in Taiwan during mid-1990s, which later spread back to Hong Kong, GuangDong, Yunnan, the entire China, and also to Korea, Japan and Southeast Aisa. This paper analyzes how and why Taiwan, which knew very little of Puer tea before 1990s, has played such an important role in the globalization of Puer tea. I argue that it’s not only the historical contingencies, especially Hong Kong’s returning to China in 1997, that gave Taiwan the opportunity to import aged Puer tea that had stocked in Hong Kong for years; more importantly it was Taiwan’s sophisticated tea tasting culture that provided the fertile ground for the development of a taste considered valuable and hence a fad for aged Puer. This taste of aging tea has since come to be the foundation of Puer tea market as the value of Puer has become to be evaluated on the degree of aging and Puer has been traded as though futures or stocks, resulting in the craze for this once little-known commodity and the globalization of its consumption. The case of Puer tea suggests that as we follow Appadurai’s suggestion and pay attention to five cultural flows—ethnoscapes, mediascapes, technoscapes, financescapes and ideoscapes—when studying globalization, we may benefit also from focusing on the “sense-scape,” or the intense cultural flow of sensory information around the world.

 

 Affiche Conférence 20 Novembre 2017

Info publiée le : 8 octobre 2017
Search & Find
janv. 16 2018

  IMAGE(S) OF INDIA   New Delhi - India March 19th-21st 2018   The “Association des Jeunes Etudes...

janv. 10 2018

Salomé Deboos est anthropologue à l'Université de Strasbourg et directrice de l'Institut d'ethnologie. Au...

déc. 2 2017

Le vendredi 27 octobre 2017, la Bourse Doctorale Louise Beyrand et Olivier Toussaint a été remise au tout...

nov. 2 2017

La bourse "Louise Beyrand - Olivier Toussaint" est une bourse de recherche doctorale visant à encourager et à...

nov. 2 2017

Sous la peau de l'ours. L’humanité et les ursidés  : approche interdisciplinaire Karen Hoffmann-Schickel,...

sept. 16 2017

Anthropologie et philosophie du sensible par Roger Somé                                                  ...

mai 21 2017

Rencontre autour de l’ouvrage D’un monde à l’autre d’Agnès Clerc-Renaud et du n°9 de la revue...

févr. 9 2017

MONNERIE Denis 2016 Oceania and the regional relations paradigm:contrasting regional networks and beyond....